Digital analytics for eCommerce
MTRENDO team’s proven expertise in the analytics market, their skills in solving non-standard tasks helped us to choose the OWOX BI product and MTRENDO specialists as an integrator and consultant for the development of the end-to-end analytics. The results exceeded our expectations. During the 30 days of the OWOX BI pilot project, the team quickly and efficiently set up the import of expenses into Google Analytics, User Behavior Data Streaming to Google BigQuery, and built and calculated a funnel attribution model. As a result, we can already see which campaigns we need to strengthen, and which channels work best at each stage of the funnel.
Head of e-commerce Department
Artur Sannikov
Google Cloud Platform based solutions for Marketers, Sales and Product team
We are trusted by

MTRENDO-HOLOWAY analytics solution

Make confident decisions, use insights to boost your marketing and revenue with advanced marketing analytics tools: ROPO, POST-view, Cohorts, ML Attribution, ML Prediction, App+Web Attribution, Cookieless, BI-visualization. Automate sales and marketing management with conversion prediction and ML user segments streamed to Google Ads.


Find out the revenue generated by each of the marketing channels
Merge data from advertising services, Google Analytics, and CRM, including cancelled and corporate orders, purchases from your call center, or offline stores. You'll see what real profit each channel, campaign, or keyword brings you.

Measure marketing across business metrics, not just advertising campaigns
Group costs and revenues not only by source but also by users or landing pages. Measure the effectiveness of product categories, client segments, and landing pages and analyze user segments of new and returned clients.

Increase LTV and boost repeat purchases
Merge raw user behavior data, personal data, and history of purchases. Create RFM segments, do the cohort analysis, build ROPO reports, and personalize communication with users through the marketing channels.

Industries
Departments
Products
Marketing department

Drive user acquisition with attribution data you can trust.

GET IN TOUCH →
Sales department
Drive purchases and reduce cart abandonment with fast web-to-app redirects and attribution data you can trust.

GET IN TOUCH →
Product department
Take control of your own data, increase user retention, and protect your business from mobile fraud with attribution data you can trust.
GET IN TOUCH →
Cost data import to Google Analytics and Google BigQuery
Automatic connectors for importing costs from Google, Facebook, Criteo ad systems and any custom ad platforms.
GET IN TOUCH →
Web+App user data collection to Google BigQuery
Automatic connector for collecting raw non-sampled data on user behavior in Google Analytics 4 event format and converting events into sessions for marketing analytics tasks.
GET IN TOUCH →
Calltracking data import to Google BigQuery
Automatic connector for collecting data from dynamic call tracking systems in the format of event hits and converting them into a session.
GET IN TOUCH →
Marketing dashboards
Preparing data for visualization and setting up dashboards.

GET IN TOUCH →
Post-view analytics
Post-view analytics of display advertising.
GET IN TOUCH →
Importing audiences to ad systems
Automatic import of user audiences into advertising systems Google, Facebook, and others.
GET IN TOUCH →

Plans and pricing

Estimated prices include integration and monthly support. 
Request a personalized demo with our team.
Basic
Price for 1 website / app
monthly
from 250 EUR
  • Current analytics system audit
  • Web data import to Google Analytics
  • Cost data import to Google Analytics
  • CRM/ERP basic integration
  • Google Data Studio dashboard
SEE A DEMO
Enterprise
Price for 1 website / app
monthly
from 3,990 EUR
Current analytics system audit

Web+App data import to Google BigQuery

Call tracking data import to Google BigQuery

Cost data import to Google BigQuery

CRM/ERP with Google BigQuery integration

Post-click multi-channel attribution

Margin analysis by category

Post-view display analytics

Advanced ROPO analysis

ML-attribution and prediction of conversions

Predictive audience segmentation

Web+App advertising optimization

Custom dashboards and reports
SEE A DEMO
Success stories
Igor Mosin
Advertising Solutions Architect at Google / former Head of Web Analytics at Leading online real estate marketplace in CIS
Using the Google Ads Data Hub, we have already tried to test the hypothesis on how display advertising aimed at property owners affects target indicators. We turned to MTRENDO-HOLOWAY for consulting. Using our work, MTRENDO-HOLOWAY analysts took a deep dive into the Google Ads Data Hub and added a pre-conversion part of interactions to build a complete customer journey. Further, applying the Cookie matching logic retrospectively, using SQL queries, we implemented the matching of data on viewing media ads on the sites of the advertising network and data on conversions on our site. As a result, with the help of statistical attribution models built into the Google Ads Data Hub, such as Markov chains and Shapley vectors, we compared the effectiveness of two groups of media campaigns, both with each other and with other marketing channels.
Artur Sannikov
Head of e-commerce Department, RDVEIKALS.LV
MTRENDO team’s proven expertise in the analytics market, their skills in solving non-standard tasks helped us to choose the OWOX BI product and MTRENDO specialists as an integrator and consultant for the development of the end-to-end analytics. The results exceeded our expectations. During the 30 days of the OWOX BI pilot project, the team quickly and efficiently set up the import of expenses into Google Analytics, User Behavior Data Streaming to Google BigQuery, and built and calculated a funnel attribution model. As a result, we can already see which campaigns we need to strengthen, and which channels work best at each stage of the funnel.
Daniel Drazner
CEO at iDUP
I worked with MTRENDO-HOLOWAY team on the ROPO analytics (Research online, purchase offline) project implementation for the leading Omni Channel furniture retailer Askona in 2021. We used an innovative technology and unique project approach compared to other, similar projects on the Eastern Europe e-commerce market.
MTRENDO-HOLOWAY analysts did an excellent job as data engineers, marketing analysts, and data application consultants. They implemented in the Google Data warehouse (BigQuery) the collection and merging of costs data (of paid marketing campaigns), user behavior data on the retailer's website, and subsequent purchases of the same users in the retailer's offline stores. Sending electronic receipts to offline buyers (to 96% of offline buyers) and utilization of a global user identifier (single digital identificator for online & offline) made it possible to identify such offline buyers. Next, MTRENDO-HOLOWAY team managed to qualitatively match their web sessions from different web browsers and devices into a single-user journey (a collection of web sessions and offline purchase). As part of this project deliverances, MTRENDO-HOLOWAY analysts built dashboards in Google Data Studio and trained the marketing team to use them. Marketers were pleased to get a more objective assessment of ROAS ROPO across all paid acquisition channels, specifically for display ads and paid search ads, email campaigns, and SMS campaigns. The obtained insights allowed marketers to reallocate a fixed advertising budget to advertising campaigns with better ROAS ROPO and, as a result, increase sales online & offline and reduce the share of advertising costs.
Anton Tokarev
Marketing Executive HYCM Europe in HYCM.COM
I would like to thank the entire MTRENDO team for the prompt work on analytics setup for the SPA website. The team correctly integrated Google Universal Analytics through Google Tag Manager to the site, verified the data with CRM, set up the necessary events on the analytics system, and checked the data. Of course, at the beginning of the project, there was a misunderstanding about the need to implement certain solutions, and in the end, something turned out to be inappropriate – however, this is the real iterative approach to building professional analytics. In general, everything was done perfectly. Be sure to contact MTRENDO.

About us

MTRENDO-HOLOWAY was founded in 2019
Our mission is to expand our customers’ competence in
analytics application

Our task is  to provide customers with reliable data for solving  marketing and  product problems using innovative methods and  analytics tools
CONTACT MTRENDO-HOLOWAY
Drop us a note and we'll get back to you within a day