Make confident decisions, use insights to boost your marketing and revenue with advanced marketing analytics tools: ROPO, POST-view, Cohorts, ML Attribution, ML Prediction, App+Web Attribution, Cookieless, BI-visualization. Automate sales and marketing management with conversion prediction and ML user segments streamed to Google Ads. Find out the revenue generated by each of the marketing channels
Merge data from advertising services, Google Analytics, and CRM, including cancelled and corporate orders, purchases from your call center, or offline stores. You'll see what real profit each channel, campaign, or keyword brings you.Measure marketing across business metrics, not just advertising campaigns
Group costs and revenues not only by source but also by users or landing pages. Measure the effectiveness of product categories, client segments, and landing pages and analyze user segments of new and returned clients.Increase LTV and boost repeat purchases
Merge raw user behavior data, personal data, and history of purchases. Create RFM segments, do the cohort analysis, build ROPO reports, and personalize communication with users through the marketing channels.