Digital analytics for eCommerce
MTRENDO team’s proven expertise in the analytics market, their skills in solving non-standard tasks helped us to choose the OWOX BI product and MTRENDO specialists as an integrator and consultant for the development of the end-to-end analytics. The results exceeded our expectations. During the 30 days of the OWOX BI pilot project, the team quickly and efficiently set up the import of expenses into Google Analytics, User Behavior Data Streaming to Google BigQuery, and built and calculated a funnel attribution model. As a result, we can already see which campaigns we need to strengthen, and which channels work best at each stage of the funnel.
Head of e-commerce Department
Artur Sannikov
Google Cloud Platform based solutions for Marketers, Sales and Product team
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MTRENDO-HOLOWAY analytics solution

Make confident decisions, use insights to boost your marketing and revenue with advanced marketing analytics tools: ROPO, POST-view, Cohorts, ML Attribution, ML Prediction, App+Web Attribution, Cookieless, BI-visualization. Automate sales and marketing management with conversion prediction and ML user segments streamed to Google Ads.


Find out the revenue generated by each of the marketing channels
Merge data from advertising services, Google Analytics, and CRM, including cancelled and corporate orders, purchases from your call center, or offline stores. You'll see what real profit each channel, campaign, or keyword brings you.

Measure marketing across business metrics, not just advertising campaigns
Group costs and revenues not only by source but also by users or landing pages. Measure the effectiveness of product categories, client segments, and landing pages and analyze user segments of new and returned clients.

Increase LTV and boost repeat purchases
Merge raw user behavior data, personal data, and history of purchases. Create RFM segments, do the cohort analysis, build ROPO reports, and personalize communication with users through the marketing channels.

Industries
Departments
Products
Retail & Consumer Goods
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Financial Services
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Real Estate & Construction
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Marketing department

Drive user acquisition with attribution data you can trust.

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Sales department
Drive purchases and reduce cart abandonment with fast web-to-app redirects and attribution data you can trust.

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Product department
Take control of your own data, increase user retention, and protect your business from mobile fraud with attribution data you can trust.
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Cost data import to Google Analytics and Google BigQuery
Automatic connectors for importing costs from Google, Facebook, Criteo ad systems and any custom ad platforms.
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Web+App user data collection to Google BigQuery
Automatic connector for collecting raw non-sampled data on user behavior in Google Analytics 4 event format and converting events into sessions for marketing analytics tasks.
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Calltracking data import to Google BigQuery
Automatic connector for collecting data from dynamic call tracking systems in the format of event hits and converting them into a session.
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Marketing dashboards
Preparing data for visualization and setting up dashboards.

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Post-view analytics
Post-view analytics of display advertising.
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Importing audiences to ad systems
Automatic import of user audiences into advertising systems Google, Facebook, and others.
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Plans and pricing

Estimated prices include integration and monthly support. 
Request a personalized demo with our team.
Basic
Price for 1 website / app
monthly
from 250 USD
  • Current analytics system audit
  • Web data import to Google Analytics
  • Cost data import to Google Analytics
  • CRM/ERP basic integration
  • Google Data Studio dashboard
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Enterprise
Price for 1 website / app
monthly
from 3,990 USD
Current analytics system audit

Web+App data import to Google BigQuery

Call tracking data import to Google BigQuery

Cost data import to Google BigQuery

CRM/ERP with Google BigQuery integration

Post-click multi-channel attribution

Margin analysis by category

Post-view display analytics

Advanced ROPO analysis

ML-attribution and prediction of conversions

Predictive audience segmentation

Web+App advertising optimization

Custom dashboards and reports
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Basic plan
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Business plan
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Enterprise plan
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Success stories
Anton Tokarev
Marketing Executive HYCM Europe in HYCM.COM
I would like to thank the entire MTRENDO team for the prompt work on analytics setup for the SPA website. The team correctly integrated Google Universal Analytics through Google Tag Manager to the site, verified the data with CRM, set up the necessary events on the analytics system, and checked the data. Of course, at the beginning of the project, there was a misunderstanding about the need to implement certain solutions, and in the end, something turned out to be inappropriate – however, this is the real iterative approach to building professional analytics. In general, everything was done perfectly. Be sure to contact MTRENDO.
Artur Sannikov
Head of e-commerce Department, RDVEIKALS.LV
MTRENDO team’s proven expertise in the analytics market, their skills in solving non-standard tasks helped us to choose the OWOX BI product and MTRENDO specialists as an integrator and consultant for the development of the end-to-end analytics. The results exceeded our expectations. During the 30 days of the OWOX BI pilot project, the team quickly and efficiently set up the import of expenses into Google Analytics, User Behavior Data Streaming to Google BigQuery, and built and calculated a funnel attribution model. As a result, we can already see which campaigns we need to strengthen, and which channels work best at each stage of the funnel.

About us

MTRENDO-HOLOWAY was founded in 2019
Our mission is to expand our customers’ competence in
analytics application

Our task is   to provide customers with reliable data for solving  marketing and  product problems using innovative methods and  analytics tools
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